Our approach is informed by hundreds of successful projects over two decades.
It's all about Storytelling, and you know it! We've been telling powerful visual stories since 2006. We've learned a lot along the way.
We know how to present your brand with impact. We know what works.
Discovery
Pick up the phone
The first thing you want to do is pick up a phone and dial 949.233.0613. You’ll be blown away when someone actually answers the phone. It will probably be Clive, Digipulse owner and producer. He’ll probably answer the phone like this. “Digipulse this is Clive”. So now you’re already off to a good start and step one accomplished. Easy right? Cool. We’re all about simplifying the process.Let’s chat about the project
What do you do, What’s your vision, who’s your target audience, have you seen any productions or have any samples you like that you could send over.Pre-Production / Scripting
Proposal
Give us a day or so to put together a detailed yet simple proposal and email it over to you.Like what you see
If you like what you see we’ll put together a call or meeting to discuss the scope of the project in more detail and work on setting a date to come out and shoot.We’ll also send over a contract for signature.
Production
What to expect the day of the shoot
- A complete team of experienced industry leaders will arrive 45 minutes to an hour prior to scheduled shoot to setup.
- For interviews we recommend at least 1 hour for the interview process and 30 minutes between multiple interviews to change camera angles and mic up another subject.
- Depending of the scope of work that includes a Producer, cinematographer, drone pilot, audio and lighting technician.
- We’ll need a decent sized room so we can make sure we’re able to setup the cameras with some solid depth of field.
- We’ll also want the quickest and darkest space available. That means as little outside noises, echos in the room from concrete floors, and tons of windows. We can always work around this stuff but the more control we have over the environment the better.
- Multiple camera angles for interviews shot in 4K. There are several reasons why we shoot two camera angles and in 4k. Seamless editing, allows organic conversation to flow instead of stopping and having to start over, etc.
- We’ll be setting up a pro lighting kit to really make you visually standout and look amazing. Lighting is critical and can make or break the professionalism of the interview.
- We’ll be running multiple audio sources, boom mic and lav mic, for audio redundancy and premium quality. Audio is critical and can make or break the quality of the final production.
- Do you best not to wear busy patterns as you can create a moire effect in the video. Dress the part but make sure you are relatable to your target market.
B-Roll Time!
- Now we capture some cinematic B-Roll to complement what’s going to become the talking head assembly.
- This will consist of several styles of shooting and equipment options such as gimbals for stabilized footage for when the camera operator is on the run, tripods for simple panning or framing of subject, drones for aerial perspectives and establishing shots, or just hand held for more of a documentary feel.
- All our drone pilots are highly skilled FAA certified with state of the drones. Our drones are capable or capturing RAW footage in 4K, preprogrammed automated flight paths, and 3D tracking for dynamic cinematic shots.
- Keep in mind that there are drone laws with certain altitude restrictions (typically 400ft) as well as restricted access to zones close to airports, sports venues, amusements parks, and other no fly zones. We’ll research this beforehand and reach out to our FAA contacts to see if we can get one-time exemptions to fly in restricted areas. It’s good to know peeps in the FAA and after years of building relationships we definitely have an in.
Post-Production
The Unseen Magic
- Once we’ve captured everything that we need in order to tell a compelling and engaging story post production begins.
- We typically deliver a first cut within 5-10 business days depending on the complexity of the production.
- The 1st cut will be delivered via a private Vimeo review link.
- You can use the link to digitally make notes or comments or just send over an email notating time codes and comments. Whatever’s easiest for you.
- From there we move onto the 2nd draft, then 3rd, etc.
- Once you approve the visuals we move on to adding in any graphics if needed. This includes lower 3rds, titles, or other motion graphic elements.
Final Delivery
- Spot delivered via Dropbox as well as a private Vimeo link with download option. If you choose to download directly from the Vimeo link click the download button bottom right corner under the video and select original for the highest resolution.
- You will have full ownership and usage rights of the final production. Digipulse will have the rights to share the production on various social media channels and website portfolio unless otherwise discussed.
You can also use the link we sent you as a permanent link to embed on your website, emails, etc. Just let us know. - We’ll always save all your files including the working files on our large servers for future revisions or new spots.
- We don’t hand over the RAW files unless agreed upon in the original contract. This will incur an additional charge for ownership of and delivery of all the assets.